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The Hunt – Behind the Scenes

360, Animation, VFX

A little Behind The Scenes timelapse from one of our favourite …

Title Design Reel

Title Design

A film’s title graphic is its brand and can help set …

VFX Reel

VFX

A glimpse into our choicest portfolio of visual effects and movie …

Spaceship Earth Highlights

Animation, VFX

A short selection of the work we created for Spaceship Earth. …

House Reel

Animation, Infographics, Title Design, VFX

A curated selection of our latest and greatest work, as well …

Animation Reel

Animation

A carefully assembled collection of our finest animated work from the …

Apocalypse Nachos Hair Dynamics

Animation

R&D is ongoing as we work with Curiosity Shop to bring …

Infographics Reel

Infographics

Complicated ideas and difficult concepts are so much easier to understand …

Myth 6 Highlights

Animation, Infographics, VFX

One of our favourite ongoing projects is the Myth or Science …

Real Vikings Highlights

Animation, Infographics, VFX

The Vikings weren’t nice, but they sure were interesting. We helped …

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What’s In a Name

September 1, 2011
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Animation, Cartoon, Documentary, Series
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No comments
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Posted by ESQ

What’s in a Name? takes viewers on a fun and exciting romp through history, telling the stories of the names we know best—from perfume to hockey teams, cars to wrestlers. Every episode begins with someone who needs to name something: a newly invented electric car, a mouthwatering chocolate bar, a baby about to be born.  Along the way, experts and celebrities offer advice.  Actor George Wendt (Norm from Cheers) gives tips on naming beer, astronaut Col. Chris Hadfield names a new space exploration robot, wrestling legends Bret Hart and Hulk Hogan weigh in on punchy names in the ring, and Randy Bachman gives a young band tips on finding a name that rocks.  We look at which names have worked throughout history, which haven’t, and why it matters. (marblemedia.com)

This was a fun series to be a part of, and it afforded us a tremendous amount of creative freedom. The graphics demands of the show required us to turn things around at a galloping pace but, with the diversity of subject matter throughout the episodes, we had a lot of room to try out different ideas. We developed a signature style for the show, a quasi-cartoon look that was in parts collage and illustration, and then went to town.

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