What’s in a Name? takes viewers on a fun and exciting romp through history, telling the stories of the names we know best—from perfume to hockey teams, cars to wrestlers. Every episode begins with someone who needs to name something: a newly invented electric car, a mouthwatering chocolate bar, a baby about to be born. Along the way, experts and celebrities offer advice. Actor George Wendt (Norm from Cheers) gives tips on naming beer, astronaut Col. Chris Hadfield names a new space exploration robot, wrestling legends Bret Hart and Hulk Hogan weigh in on punchy names in the ring, and Randy Bachman gives a young band tips on finding a name that rocks. We look at which names have worked throughout history, which haven’t, and why it matters. (marblemedia.com)
This was a fun series to be a part of, and it afforded us a tremendous amount of creative freedom. The graphics demands of the show required us to turn things around at a galloping pace but, with the diversity of subject matter throughout the episodes, we had a lot of room to try out different ideas. We developed a signature style for the show, a quasi-cartoon look that was in parts collage and illustration, and then went to town.