It is estimated that up to $80 billion leaves Canada every year, untaxed. Much of it is siphoned off to Canadian-made offshore tax havens. This film documents the birth of the Canadian Tax Fairness movement and examines the issue of tax avoidance, exposing the sophisticated corporate strategies and tax loopholes commonly used to legally avoid tax. (tvo.org)
This film was an interesting challenge in that it presented subject matter that some would traditionally consider not only very complicated, but also very dry. We were tasked with designing a series of animations that threated through the film to help visualize some extremely baffling tax-avoidance concepts. (Double Irish With A Dutch Sandwich, anyone?)
We created a palette of stark colours and hard lines to visualize the data throughout the film. Our proxy tax-evader was a cartoony character who vaguely recalls fat cats of yore such as Uncle Pennybags from Monopoly, and led him through a series of dodgy scenarios throughout the film as he tries to keep his money hidden away from the Canadian Revenue Service.