We are always thrilled when we get a chance to work with an organization who are doing good work, and the Association of Ontario Midwives is most certainly one of those.
We were tapped to provide the animation for this 9 minute long video educating families about the realities of post-partum hemorrhaging (PPH), while our partner at Curiosity Shop oversaw production from start to finish.
The key was to tell the parallel stories of two moms suffering PPH, in an educational and sensitive way, in order to be used as a tool by Ontario Midwives with their clients.
We created two families of characters, and let the real-life interviews collected lead our visuals through the journeys of these two new Moms.
