We were thrilled to be able to help out with the motion design and compositing on this 360 music video for A Tribe Called Red. We took our cue from the vibe of the band’s Electric Pow Wow experience, and incorporated graphics created by DJ Bear Witness, including the amazing 8-bit digital character Suplex, a giant wrestler who looms over the horizon and pops up to remind us that this is Indian Land.
It was a tight turnaround, and almost on the fly we created a visual language to work alongside the music. We broke the song down into components, and assigned a key motion graphic element to each crucial moment as the song progresses, layering to the build ups and breaks that make it so great. The animation was driven by the music, but a secondary challenge was allowing the graphics to do their thing without being too much of a distraction from the hip hop and traditional dancing going on within the 360 space. We think we found a good balance.
The project was a collaboration between NKSK, ATCR, SESQUI, and Pinnguaq, directed by Jon Riera.
