A Short Essay on Men (April 2019)
The role of men has become uncertain in contemporary Western society. With the digital, #metoo age upon us, the same characteristics that once defined a man, can cripple him. How do we raise boys to be good men in the face of these obstacles? (storyhive.com)
Our direction was for the title sequence was to be inspired by the look of classic James Bond titling, with a nod to the design of the TV show Mad Men. We took that brief and created custom title cards featuring a variety of images featuring masculinity that could be identified quickly and without a lot of detail. A father holding his son’s hand, a trendy looking young man about town, an old man on a bench. The idea was to hint at all the different ways one can be a man in this age of toxic masculinity.
Watch the film here.
